2024
Adidas Originals
Year-end experience for Adidas LATAM celebrating the brand’s energy and culture. Firefly led strategy, branding, full production, and operations: main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station, and a lineup of local artists culminating in a closing party.
Event Production
Brand Experience
Know More
Urban culture, sport, and music to celebrate Adidas LATAM.
Main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, and a makeup station with the Originals spirit—all fully produced by Firefly in Panama City.
Project at a glance
For Adidas LATAM’s year-end event, Firefly led strategy, branding, logistics, and full production. We designed and operated every space to channel the brand’s energy, closing with a lineup of local artists and a final party. An experience built to inspire, connect, and live the Adidas brand to the fullest.
Problem
Turn an Internal Comms/HR brief into a cohesive LATAM EOY—going from concept to on-site ops in a single night.
Adidas asked us to celebrate its “family” through an urban experience blending fashion, art, and music. The challenge was to create a unified concept—Adidas FAM (Fashion, Art & Music)—rooted in Samba, Gazelle, and Superstar, and stage it in Panama City’s largest nightclub. We had to coordinate round-trip shuttles from HQ, design and run multiple zones (main stage, skate park, basketball court, arcade, sneaker cleaning & customization, and a makeup station), open with a breakdance show and local artists, host employee recognitions and a VIP raffle for Estéreo Picnic, and manage catering, safety, and post-event transport for a seamless finale.
Solution
From brief to Adidas FAM: a unified urban, end-to-end experience.
Working with Internal Comms and HR, we developed a proprietary concept—Adidas FAM (Fashion, Art & Music)—plus a visual system and renders to align every team. We secured Panama City’s largest nightclub, designed the experience architecture (main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station), curated a breakdance opener and local artists, planned employee recognitions and a VIP raffle for Estéreo Picnic, and ran full logistics: round-trip shuttles from HQ, catering, safety, and on-site flow for a seamless finish.
Execution pillars
Concept, naming, and look & feel anchored in Samba, Gazelle, and Superstar.
Renders and a master plan to unify all zones under one narrative.
360° operations: transport, build, staffing, show programming, and safety.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2024
Adidas Originals
Year-end experience for Adidas LATAM celebrating the brand’s energy and culture. Firefly led strategy, branding, full production, and operations: main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station, and a lineup of local artists culminating in a closing party.
Event Production
Brand Experience
Know More
Urban culture, sport, and music to celebrate Adidas LATAM.
Main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, and a makeup station with the Originals spirit—all fully produced by Firefly in Panama City.
Project at a glance
For Adidas LATAM’s year-end event, Firefly led strategy, branding, logistics, and full production. We designed and operated every space to channel the brand’s energy, closing with a lineup of local artists and a final party. An experience built to inspire, connect, and live the Adidas brand to the fullest.
Problem
Turn an Internal Comms/HR brief into a cohesive LATAM EOY—going from concept to on-site ops in a single night.
Adidas asked us to celebrate its “family” through an urban experience blending fashion, art, and music. The challenge was to create a unified concept—Adidas FAM (Fashion, Art & Music)—rooted in Samba, Gazelle, and Superstar, and stage it in Panama City’s largest nightclub. We had to coordinate round-trip shuttles from HQ, design and run multiple zones (main stage, skate park, basketball court, arcade, sneaker cleaning & customization, and a makeup station), open with a breakdance show and local artists, host employee recognitions and a VIP raffle for Estéreo Picnic, and manage catering, safety, and post-event transport for a seamless finale.
Solution
From brief to Adidas FAM: a unified urban, end-to-end experience.
Working with Internal Comms and HR, we developed a proprietary concept—Adidas FAM (Fashion, Art & Music)—plus a visual system and renders to align every team. We secured Panama City’s largest nightclub, designed the experience architecture (main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station), curated a breakdance opener and local artists, planned employee recognitions and a VIP raffle for Estéreo Picnic, and ran full logistics: round-trip shuttles from HQ, catering, safety, and on-site flow for a seamless finish.
Execution pillars
Concept, naming, and look & feel anchored in Samba, Gazelle, and Superstar.
Renders and a master plan to unify all zones under one narrative.
360° operations: transport, build, staffing, show programming, and safety.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2024
Adidas Originals
Year-end experience for Adidas LATAM celebrating the brand’s energy and culture. Firefly led strategy, branding, full production, and operations: main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station, and a lineup of local artists culminating in a closing party.
Event Production
Brand Experience
Know More
Urban culture, sport, and music to celebrate Adidas LATAM.
Main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, and a makeup station with the Originals spirit—all fully produced by Firefly in Panama City.
Project at a glance
For Adidas LATAM’s year-end event, Firefly led strategy, branding, logistics, and full production. We designed and operated every space to channel the brand’s energy, closing with a lineup of local artists and a final party. An experience built to inspire, connect, and live the Adidas brand to the fullest.
Problem
Turn an Internal Comms/HR brief into a cohesive LATAM EOY—going from concept to on-site ops in a single night.
Adidas asked us to celebrate its “family” through an urban experience blending fashion, art, and music. The challenge was to create a unified concept—Adidas FAM (Fashion, Art & Music)—rooted in Samba, Gazelle, and Superstar, and stage it in Panama City’s largest nightclub. We had to coordinate round-trip shuttles from HQ, design and run multiple zones (main stage, skate park, basketball court, arcade, sneaker cleaning & customization, and a makeup station), open with a breakdance show and local artists, host employee recognitions and a VIP raffle for Estéreo Picnic, and manage catering, safety, and post-event transport for a seamless finale.
Solution
From brief to Adidas FAM: a unified urban, end-to-end experience.
Working with Internal Comms and HR, we developed a proprietary concept—Adidas FAM (Fashion, Art & Music)—plus a visual system and renders to align every team. We secured Panama City’s largest nightclub, designed the experience architecture (main stage, skate park, basketball court, arcade zone, sneaker cleaning & customization, makeup station), curated a breakdance opener and local artists, planned employee recognitions and a VIP raffle for Estéreo Picnic, and ran full logistics: round-trip shuttles from HQ, catering, safety, and on-site flow for a seamless finish.
Execution pillars
Concept, naming, and look & feel anchored in Samba, Gazelle, and Superstar.
Renders and a master plan to unify all zones under one narrative.
360° operations: transport, build, staffing, show programming, and safety.
More Works
©2024
FAQ
How do we kick off a project?
What does your end-to-end service include?
Where do you operate and in which languages?
How do you price and in what currency?
What are typical production timelines?
Can you integrate with our agency or global team?
What do you need from us to get started?
How do you measure event success?