2025
Ensure - Abbott
End-to-end experiential booth for our regional partner. We integrated multiple activations to convey the “good nutrition” message: 360° camera, printed photo booth, sensor-based running game with avatar, custom VR, touchscreens, and iPad-linked hand-grip strength measurement.
Booth Design
Production
Know More
Nutrition, tech, and play—built into an inviting, interactive booth.
Project at a glance
Firefly handled design, production, and fabrication, plus on-site operations. We built a journey that blended entertainment with brand messaging: a 360° experience, branded photo booth with instant prints, a sensor-based running platform connected to a front TV and in-app avatar, a custom VR experience themed on good nutrition, and touchscreen/iPad stations with hand-grip strength measurement to drive participation.
Problem
Win and sustain attention on the show floor—with useful experiences tied to “good nutrition.”
The challenge was to turn a tradeshow booth into a high-engagement hub for Ensure: drive traffic, convert visits into active participation, and link every activation to the brand territory (nutrition, energy, wellbeing). All while integrating multiple technologies (sensors, VR, printing, touch) with frictionless ops
Solution
Experience architecture + full production: one activation for every visitor profile.
We designed a clear layout with complementary zones:
360° camera for shareable content.
Photo booth with branded instant prints.
Gamified running platform with sensors and on-screen avatar to gauge pace/speed.
Custom VR built around the good-nutrition narrative.
Touchscreens + iPads with hand-grip strength measurement to add data and interaction.
All backed by in-house fabrication, cohesive branding, and Firefly-run on-site operations.
Results
Measurable engagement and a seamless show-floor experience.
Steady traffic and longer dwell times via a multi-activation journey.
Shareable content: 360° and branded instant photo prints.
Game-driven interaction: sensor + avatar running and themed VR.
Actionable touchpoint data from touchscreens/iPads (hand-grip strength).
On-time / on-budget delivery with local fabrication and on-site support.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2025
Ensure - Abbott
End-to-end experiential booth for our regional partner. We integrated multiple activations to convey the “good nutrition” message: 360° camera, printed photo booth, sensor-based running game with avatar, custom VR, touchscreens, and iPad-linked hand-grip strength measurement.
Booth Design
Production
Know More
Nutrition, tech, and play—built into an inviting, interactive booth.
Project at a glance
Firefly handled design, production, and fabrication, plus on-site operations. We built a journey that blended entertainment with brand messaging: a 360° experience, branded photo booth with instant prints, a sensor-based running platform connected to a front TV and in-app avatar, a custom VR experience themed on good nutrition, and touchscreen/iPad stations with hand-grip strength measurement to drive participation.
Problem
Win and sustain attention on the show floor—with useful experiences tied to “good nutrition.”
The challenge was to turn a tradeshow booth into a high-engagement hub for Ensure: drive traffic, convert visits into active participation, and link every activation to the brand territory (nutrition, energy, wellbeing). All while integrating multiple technologies (sensors, VR, printing, touch) with frictionless ops
Solution
Experience architecture + full production: one activation for every visitor profile.
We designed a clear layout with complementary zones:
360° camera for shareable content.
Photo booth with branded instant prints.
Gamified running platform with sensors and on-screen avatar to gauge pace/speed.
Custom VR built around the good-nutrition narrative.
Touchscreens + iPads with hand-grip strength measurement to add data and interaction.
All backed by in-house fabrication, cohesive branding, and Firefly-run on-site operations.
Results
Measurable engagement and a seamless show-floor experience.
Steady traffic and longer dwell times via a multi-activation journey.
Shareable content: 360° and branded instant photo prints.
Game-driven interaction: sensor + avatar running and themed VR.
Actionable touchpoint data from touchscreens/iPads (hand-grip strength).
On-time / on-budget delivery with local fabrication and on-site support.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2025
Ensure - Abbott
End-to-end experiential booth for our regional partner. We integrated multiple activations to convey the “good nutrition” message: 360° camera, printed photo booth, sensor-based running game with avatar, custom VR, touchscreens, and iPad-linked hand-grip strength measurement.
Booth Design
Production
Know More
Nutrition, tech, and play—built into an inviting, interactive booth.
Project at a glance
Firefly handled design, production, and fabrication, plus on-site operations. We built a journey that blended entertainment with brand messaging: a 360° experience, branded photo booth with instant prints, a sensor-based running platform connected to a front TV and in-app avatar, a custom VR experience themed on good nutrition, and touchscreen/iPad stations with hand-grip strength measurement to drive participation.
Problem
Win and sustain attention on the show floor—with useful experiences tied to “good nutrition.”
The challenge was to turn a tradeshow booth into a high-engagement hub for Ensure: drive traffic, convert visits into active participation, and link every activation to the brand territory (nutrition, energy, wellbeing). All while integrating multiple technologies (sensors, VR, printing, touch) with frictionless ops
Solution
Experience architecture + full production: one activation for every visitor profile.
We designed a clear layout with complementary zones:
360° camera for shareable content.
Photo booth with branded instant prints.
Gamified running platform with sensors and on-screen avatar to gauge pace/speed.
Custom VR built around the good-nutrition narrative.
Touchscreens + iPads with hand-grip strength measurement to add data and interaction.
All backed by in-house fabrication, cohesive branding, and Firefly-run on-site operations.
Results
Measurable engagement and a seamless show-floor experience.
Steady traffic and longer dwell times via a multi-activation journey.
Shareable content: 360° and branded instant photo prints.
Game-driven interaction: sensor + avatar running and themed VR.
Actionable touchpoint data from touchscreens/iPads (hand-grip strength).
On-time / on-budget delivery with local fabrication and on-site support.
More Works
©2024
FAQ
How do we kick off a project?
What does your end-to-end service include?
Where do you operate and in which languages?
How do you price and in what currency?
What are typical production timelines?
Can you integrate with our agency or global team?
What do you need from us to get started?
How do you measure event success?