2024
Oracle
In-house activations for Oracle’s flagship account in Buenos Aires. Firefly delivered concept, renders, full production, and on-site ops: Oracle Red Bull Racing simulators, live dashboards and tech showcases, catering, and AV—built to tell a clear story of Oracle’s real-world impact.
Brand Experience
Event Production
Know More
Technology makes sense when it’s experienced.
Project at a glance
We built an experience for HR, Marketing, and Comms that linked business pain points to Oracle solutions (infrastructure, data, search). The setup combined F1 simulators with official Oracle Red Bull Racing telemetry and dashboards, live competitions, guided demos, and hospitality (catering + AV), all in a flow that enabled targeted 1:1 conversations with each team.
Problem
Translate technical capabilities into clear value for non-technical teams.
The challenge: turn complex topics (cloud, data, search performance) into an experience that engages the whole company and sparks strategic conversations. We needed high engagement, hands-on demos, and a narrative that tied business outcomes to technology—without losing technical rigor.
Solution
Experience architecture + full production, using F1 as the engagement hook.
We co-designed a department-specific agenda and a demo journey:
F1 simulators with telemetry and official dashboards (Oracle Red Bull Racing context).
Technical demos (e.g., search improvements) with clear visual storytelling.
Hospitality & AV: environment, catering, and continuous tech support.
Renders & build: pre-design, staging, and on-site operations by Firefly.
Results
High engagement and decisive business conversations.
Short bullets:
Sustained participation via the F1 hook plus guided demos.
Technical story mapped to each department’s goals (HR, Marketing, Comms).
Built-in flow for targeted 1:1 meetings.
On-time / on-budget delivery: renders, build, catering, and AV coordinated by Firefly.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2024
Oracle
In-house activations for Oracle’s flagship account in Buenos Aires. Firefly delivered concept, renders, full production, and on-site ops: Oracle Red Bull Racing simulators, live dashboards and tech showcases, catering, and AV—built to tell a clear story of Oracle’s real-world impact.
Brand Experience
Event Production
Know More
Technology makes sense when it’s experienced.
Project at a glance
We built an experience for HR, Marketing, and Comms that linked business pain points to Oracle solutions (infrastructure, data, search). The setup combined F1 simulators with official Oracle Red Bull Racing telemetry and dashboards, live competitions, guided demos, and hospitality (catering + AV), all in a flow that enabled targeted 1:1 conversations with each team.
Problem
Translate technical capabilities into clear value for non-technical teams.
The challenge: turn complex topics (cloud, data, search performance) into an experience that engages the whole company and sparks strategic conversations. We needed high engagement, hands-on demos, and a narrative that tied business outcomes to technology—without losing technical rigor.
Solution
Experience architecture + full production, using F1 as the engagement hook.
We co-designed a department-specific agenda and a demo journey:
F1 simulators with telemetry and official dashboards (Oracle Red Bull Racing context).
Technical demos (e.g., search improvements) with clear visual storytelling.
Hospitality & AV: environment, catering, and continuous tech support.
Renders & build: pre-design, staging, and on-site operations by Firefly.
Results
High engagement and decisive business conversations.
Short bullets:
Sustained participation via the F1 hook plus guided demos.
Technical story mapped to each department’s goals (HR, Marketing, Comms).
Built-in flow for targeted 1:1 meetings.
On-time / on-budget delivery: renders, build, catering, and AV coordinated by Firefly.
More Works
(GQ® — 02)
©2024
FAQ
01
How do we kick off a project?
02
What does your end-to-end service include?
03
Where do you operate and in which languages?
04
How do you price and in what currency?
05
What are typical production timelines?
06
Can you integrate with our agency or global team?
07
What do you need from us to get started?
08
How do you measure event success?
2024
Oracle
In-house activations for Oracle’s flagship account in Buenos Aires. Firefly delivered concept, renders, full production, and on-site ops: Oracle Red Bull Racing simulators, live dashboards and tech showcases, catering, and AV—built to tell a clear story of Oracle’s real-world impact.
Brand Experience
Event Production
Know More
Technology makes sense when it’s experienced.
Project at a glance
We built an experience for HR, Marketing, and Comms that linked business pain points to Oracle solutions (infrastructure, data, search). The setup combined F1 simulators with official Oracle Red Bull Racing telemetry and dashboards, live competitions, guided demos, and hospitality (catering + AV), all in a flow that enabled targeted 1:1 conversations with each team.
Problem
Translate technical capabilities into clear value for non-technical teams.
The challenge: turn complex topics (cloud, data, search performance) into an experience that engages the whole company and sparks strategic conversations. We needed high engagement, hands-on demos, and a narrative that tied business outcomes to technology—without losing technical rigor.
Solution
Experience architecture + full production, using F1 as the engagement hook.
We co-designed a department-specific agenda and a demo journey:
F1 simulators with telemetry and official dashboards (Oracle Red Bull Racing context).
Technical demos (e.g., search improvements) with clear visual storytelling.
Hospitality & AV: environment, catering, and continuous tech support.
Renders & build: pre-design, staging, and on-site operations by Firefly.
Results
High engagement and decisive business conversations.
Short bullets:
Sustained participation via the F1 hook plus guided demos.
Technical story mapped to each department’s goals (HR, Marketing, Comms).
Built-in flow for targeted 1:1 meetings.
On-time / on-budget delivery: renders, build, catering, and AV coordinated by Firefly.
More Works
©2024
FAQ
How do we kick off a project?
What does your end-to-end service include?
Where do you operate and in which languages?
How do you price and in what currency?
What are typical production timelines?
Can you integrate with our agency or global team?
What do you need from us to get started?
How do you measure event success?